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Toto Wolff Preparing to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to historic achievements in F1

Toto Wolff is in final negotiations to sell part of his ownership stake in the Mercedes Formula 1 team.

The deal values the Mercedes team at £4.6bn – a record for a Formula 1 squad – after McLaren were valued at £3.5bn in a change of ownership structure last September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, would sell a stake approximately five percent.

The 53-year-old would stay on as team boss and CEO if the sale goes through.

Shareholder Breakdown

Remaining partners in the team are Mercedes-Benz and industrial group Ineos Group, who each also own one-third of the company.

A Mercedes spokesperson stated: "We are providing no official statement on this. The governance of the team will remain unaltered, and all three partners are fully committed to continued achievements of Mercedes-Benz in Formula One."

Valuation Growth

The deal signifies a substantial rise in value of the Mercedes team after Ineos acquired its share for £208 million in 2022.

This surge demonstrates the expansion in valuations of Formula 1 outfits in the past few years as a consequence of the growing popularity of Formula 1 around the world.

This was also seen in the success of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and has grossed more than $630m (£458 million) at the box office.

The film represents Pitt's most successful movie and the highest-earning sports film ever released.

Present Standings

The Mercedes team are runner-up in the team standings, behind McLaren Racing, with three races remaining in the current championship.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 grands prix so far and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a record eight consecutive team titles and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

The writer

Alexandra Castro

Eleanor Hartfield is a classic car journalist and historian with a passion for British motoring heritage.

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